{"id":1459,"date":"2025-08-21T00:58:45","date_gmt":"2025-08-21T04:58:45","guid":{"rendered":"https:\/\/abxstack.com\/?page_id=1459"},"modified":"2026-04-26T15:11:55","modified_gmt":"2026-04-26T19:11:55","slug":"about-abx-stack","status":"publish","type":"page","link":"https:\/\/abxstack.com\/fr\/about-abx-stack\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"
\n
\n
\"Amanda<\/figure>\n<\/div>\n\n\n\n
\n

Salut, je suis Amanda. J'\u00e9cris sur ABM de contenu<\/span>.<\/h2>\n\n\n\n

Je suis actuellement responsable de l'ABM chez Vention et fondateur d'ABX Stack, un cabinet sp\u00e9cialis\u00e9 dans l'ABM de contenu\u00a0: comment l'architecture des messages, la conception des preuves et la r\u00e9flexion sur l'\u00e9tat de conviction permettent aux comit\u00e9s d'achat B2B de passer de la prise de conscience \u00e0 l'action et d'avoir un impact sur le pipeline de revenus.<\/p>\n\n\n\n

J'ai lanc\u00e9 ABX Stack suite \u00e0 un constat r\u00e9current lors de mes campagnes ABM\u00a0: la personnalisation ciblait les bons comptes et les bonnes personnes, mais le contenu ne suscitait aucune r\u00e9flexion. Non pas qu'il f\u00fbt mauvais, mais il privil\u00e9giait la reconnaissance du compte plut\u00f4t que le d\u00e9veloppement de la conviction. Le contenu qui dit nous savons qui vous \u00eates<\/em> L'ABM traditionnelle est inutile et ne donne pas de r\u00e9sultats significatifs. Le marketing ABM par le contenu, quant \u00e0 lui, cible les prospects l\u00e0 o\u00f9 ils se trouvent r\u00e9ellement dans leur r\u00e9flexion sur un probl\u00e8me.<\/p>\n\n\n\n

\n
Abonnez-vous \u00e0 ma newsletter<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Informations sur l'entit\u00e9\u00a0:<\/strong>
Nom:<\/strong> Pile ABX. Fond\u00e9:<\/strong> 2025. Quartier g\u00e9n\u00e9ral:<\/strong> Montr\u00e9al, Canada. Fondateur:<\/strong> Amanda Heredia. Site web:<\/strong> https:\/\/abxstack.com<\/a>. R\u00e9seaux sociaux :<\/strong> LinkedIn<\/a>. Mission<\/strong>Aider les organisations \u00e0 mettre en \u0153uvre le marketing ABM de contenu en utilisant l'architecture des messages, la conception de preuves et la r\u00e9flexion sur l'\u00e9tat de conviction pour faire passer les comit\u00e9s d'achat de la prise de conscience \u00e0 l'action et \u00e0 l'impact sur le pipeline de revenus.Langue<\/strong>:Travaillez principalement avec des entreprises technologiques internationales en anglais.<\/p>","protected":false},"excerpt":{"rendered":"

Hi, I’m Amanda. I write about Content ABM. I am currently the Head of ABM at Vention, and the founder of ABX Stack, a practice on Content ABM: how message architecture, proof design, and conviction-state thinking move B2B buying committees from awareness to action and impact on revenue pipeline. I started ABX Stack because of… <\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"0","_seopress_titles_title":"About Amanda Heredia | ABX Stack","_seopress_titles_desc":"I'm Amanda Heredia, founder of ABX Stack, a practice focused on Content ABM, message architecture for B2B buying committees to impact revenue pipeline.","_seopress_robots_index":"","content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"off","neve_meta_reading_time":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-1459","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/pages\/1459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":31,"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/pages\/1459\/revisions"}],"predecessor-version":[{"id":2912,"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/pages\/1459\/revisions\/2912"}],"wp:attachment":[{"href":"https:\/\/abxstack.com\/fr\/wp-json\/wp\/v2\/media?parent=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}