Find out where deals fly — and where they die.
Strong ABM programs start with evidence, not wish lists. ABM Insights & Discovery will demonstrate how your go-to-market engine operates: what triggers opportunities, where they stall, and what genuine buying signals look like.
What this involves
- Sales call analysis – Reviewing call recordings to surface standard buyer objections and deal killers.
- Pipeline data audit – Analyzing the CRM opportunity history to see which segments close faster and at higher value.
- Signal mapping – Using platforms like 6sense or Demandbase to configure and interpret them to track the right intent and buying signals.
- Market lens – Funding events, hiring trends, or competitor tech usage that correlate with movement in your ICP.
The expected outcome
- A clear view of your true ICP in practice.
- A prioritized signal framework: which accounts are worth attention, which are noise.
- Evidence-based starting point for segmentation and targeting.
FAQs on ABM Insights
It’s the first step in building an account-based program. When you analyze sales calls, pipeline data, and intent signals to uncover where deals move fast, where they stall, and which accounts match your ICP.
Without evidence, ABM turns into a wish list. ABM Insights & Discovery leaves assumptions out and provides the proof points you need to prioritize accounts and build a program based on reality.
A clear view of your true ICP, prioritized account segments, and a signal framework you can immediately apply to campaigns.
Want to know more?
Book a 30‑minute working session. We’ll review your current pipeline, pick one segment, and outline a pilot you can start immediately.