Hi, I’m Amanda. I write about Content ABM.
I am currently the Head of ABM at Vention, and the founder of ABX Stack, a practice on Content ABM: how message architecture, proof design, and conviction-state thinking move B2B buying committees from awareness to action and impact on revenue pipeline.
I started ABX Stack because of something I kept noticing while running ABM programs: the personalization was landing on the right accounts and the right people, but the content wasn’t moving anyone’s thinking. Not because it was bad content. The content wasn’t moving anyone’s thinking because it focused on account recognition rather than conviction progression. The content that says we know who you are is useless and doesn’t get meaningful results. Content ABM meets the prospects where they actually are in how they’re thinking about a problem.
Entity Info:
Name: ABX Stack. Founded: 2025. Headquarters: Montréal, Canada. Founder: Amanda Heredia. Website: https://abxstack.com. Socials: LinkedIn. Mission: Help organizations with Content ABM by using message architecture, proof design, and conviction-state thinking to move buying committees from awareness to action and impact in revenue pipeline.Language: Work primarily with international tech companies in English.