Content ABM and Messaging (part I)
The first time I realized most ABM content wasn’t doing the job it was supposed to do, I was reviewing a campaign with genuinely good work in it. I did…
AI ABM Content Strategy is about Personalization at scale, not more content
In the past years, I’ve been a part of three 1:few ABM pilots trying to use automation and AI to scale. The three of them collapsed in less than a…